Cookie Notice

This Cookie Notice explains how Fur IQ and approved partners use cookies and similar technologies on our websites, apps and online Services.

We use cookies, pixels, SDKs, tags, local storage, scripts, APIs, advertising identifiers, and similar technologies that help us recognise devices, remember preferences, secure the Services, understand behaviour, and support analytics and advertising.

**Strictly necessary technologies:** used for login, session management, fraud prevention, security, checkout and core platform operation. These are generally always active because the Services may not work correctly without them. **Functional technologies:** used to remember settings, preferences and interface choices. **Analytics and performance technologies:** used to understand usage, measure traffic, diagnose problems, run tests and improve the platform. **Advertising, personalisation and measurement technologies:** used to support audience management, ad delivery, frequency capping, attribution, campaign performance analysis, content personalisation and related activities.

- To operate and secure the Services. - To remember settings and improve user experience. - To understand usage patterns, product performance and campaign outcomes. - To personalise content and, where permitted, advertising and sponsored content. - To support audience building, suppression, attribution and ad measurement.

Where required by law, we ask for consent before placing or activating non-essential cookies and similar technologies. You can withdraw or change your choices at any time through the consent banner, cookie settings, or Your Privacy Choices. If you disable certain technologies, some features may not work as intended. Strictly necessary technologies remain active because they are required to provide the Services.

You may also control certain technologies through browser settings, device settings, app-level permissions, or third-party privacy tools. For targeted advertising and sale/sharing style choices under US state laws, use Your Privacy Choices. Where required by law, valid opt-out preference signals such as Global Privacy Control will be treated as opt-out requests for the browser or device that sends the signal.

Some technologies are set or operated by third parties that provide analytics, advertising, infrastructure, fraud prevention, customer support, content delivery or embedded functionality. Their handling of information is governed by their own notices and contracts with us.

Session technologies expire when you close your browser or end a session. Persistent technologies remain until they expire or are deleted, subject to the settings of the technology and our operational needs.

We may update this Cookie Notice from time to time. If we make material changes, we will update the Last Updated date and provide any additional notice required by law. Questions may be directed to privacy@furiq.io.